The internet is an open forum of ideas, some of which may not be favorable to your business. With sites like Yelp and Angie’s List, the online community has the ability to render a verdict on a business that prospective customers will likely trust and respect. In fact, these sites are often among the first things that people see when they conduct a background check on a business.
A negative review on Yelp or Angie’s list can be the kiss of death for an up-and-coming business. One bad review can ruin your online reputation and cost you valuable business. To make matters worse, there is nothing anyone can do to remove reviews on the internet. However, that does not mean you are without options.
That’s where we come in. At Elite Internet Technologies, we help our clients maintain their online reputation by curating online reviews and comments. This involves a holistic approach that guards your business’s reputation from all fronts.
Monitoring Online Review Sites and Search Engines
When it comes to your business’s online reputation, it is important to take a proactive approach. That’s why we prefer to stay on the offense against any negative content that may be harming your online reputation. At Elite Internet Technologies, we scour the corners of all major search engines and review sites for potentially disparaging content, with an added emphasis on the sites that matter most to your business.
Responding to Negative Online Content
Finding negative content online is half of the battle. Responding with positivity is the other half. Because there is often no way to remove negative content from the internet, a more innovative approach is required. Whether we encounter a negative review on Yelp or an unfavorable comment on a message board, we always respond with positive, relevant information about your business.
Creating Positive Online Content
Another approach to negative content is to dilute its influence on prospective customers by inundating it with more favorable content. Positive reviews and comments have the effect of pushing negative reviews to the back of the line and OUT of view of prospective customers. In the event that one of your customers encounters a negative review, wouldn’t you prefer it to be accompanied by dozens of positive ones?
Whether or not your business struggles with negative online content, reputation management can be a valuable investment. A negative review can happen to any business at any time. The important thing is that you are prepared with a positive online reputation. With Elite Internet Technologies, you are always prepared.